The Israeli firm SodaStream made a splash earlier this month when its ad was bounced from the Super Bowl—alas, for the wrong reason. CBS deemed that the content of its planned commercial was a direct swipe at two other Super Bowl sponsors, Coke and Pepsi, Advertising Age noted. SodaStream bills itself as environmentally correct, selling machines that carbonate water at home and obviate the need for soda bottles, under the corporate slogan "Set the Bubbles Free." We wish CBS had been more concerned with the boycott that has been called of SodaStream, a firm illegally operating on the occupied West Bank.
Israeli forces on Dec. 31 delivered evacuation orders to around 100 Palestinian families in the northern Jordan Valley ahead of a military training exercise. The evacuation affects around 1,000 Palestinians living in rural communities around Wadi al-Maleh, local mayor Arif Daraghma told Ma’an News Agency. They must leave their homes by Dec. 2 for 48 hours, or they will be subject to penalties, he said. The orders state that Israeli troops will be holding military drills in the area. "To ensure the safety of the local inhabitants, temporary eviction notices were distributed today to the residents of the illegal structures located in a closed military zone to be used in the exercise," Israel's army said in a statement. The residents will be allowed to return after the military exercises have been completed. "It should be emphasized that these structures, located in closed military zones actively used by the IDF, are illegal in nature," the statement added.
Reacting to the Aug. 5 armed attack on an Egyptian military post near the Rafah crossing on the border with the Gaza Strip, the Muslim Brotherhood website that the attack "can be attributed to Mossad," Israel's foreign intelligence service. Read the statement: "Evidently, this crime may well be the work of Israel's Mossad, which has sought to abort the revolution ever since its launch, and which issued instructions to Israeli citizens in Sinai to leave immediately, just days ago. It is clearly noticeable that every time a warning like this is issued, a terrorist incident takes place in the Sinai." More than 15 Egyptian soldiers and border guards were killed in the night attack, and the assailants reportedly seized two armored personnel carriers. The militants briefly penetrated Israeli territory, before their vehicle was shelled by an Israeli air force helicopter. A statement on the Israeli Defense Forces website said the attack was carried out by "global jihadists"—a term the IDF uses to describe members of Salafist groups linked to al-Qaeda's network in the region.